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Title Details
Running Time
1 Hr. 19 Mins.
Description
We are all engaged in selling services or things. At the same time we are also 'selling' ourselves, convincing others that we are trustworthy and competent. In the work setting we are also dealing with the challenges of status. We have both bosses and employees whose cooperation we need. Sensitive egos are easily bruised by appropriate demands that are made inappropriately. We struggle to find the happy balance between authority and caring, between obedience and dignity. Influencing other people through verbal communication, especially when we are eager to win and control, presents formidable obstacles. But a few simple skills will help up transcend them. Recorded on November 11, 1997.
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