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Marketing Mistakes (And How To Avoid Them)

Marketing Mistakes (And How To Avoid Them)

Description

Join Stacy Jones, the CEO and founder of Los Angeles entertainment agency Hollywood Branded. Learn from her 20 years of experience as she shares top notched advice on marketing best practices for brands and walks you through how to leverage entertainment content and influencer partnerships to increase your brand’s overall consumer engagement and most importantly, your sales.


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Podcast Episodes




Podcast Feed URL:

 Podcast Website:
http://hollywoodbranded.com/podcast/

The Risks And Costs Of Social Influencer Marketing

Author: Hollywood Branded
Wed, May 24, 2017


In this episode, Stacy discusses the risks of social influencer marketing, and how to manage your boss’s expectations on what results to expect.

Download File - 17.1 MB (Click to Play on Mobile Device)
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9 Reasons Why Programmatic Advertising Doesn't Work For Product Placement

Author: Hollywood Branded
Wed, May 17, 2017


In this episode, Stacy discusses why programmatic advertising won’t work for product placement.

Download File - 17.7 MB (Click to Play on Mobile Device)
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7 Steps To A Celebrity Social Media Campaign

Author: Hollywood Branded
Wed, May 10, 2017


In this episode, Stacy shares 7 tips on how to partner with a celebrity using their social media platforms.

Download File - 22.5 MB (Click to Play on Mobile Device)
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9 Steps To Get Your Brand On A Talk Show

Author: Hollywood Branded
Wed, May 03, 2017


In this episode, Stacy explains how you can go about getting your brand on a TV talk show.

Download File - 19.5 MB (Click to Play on Mobile Device)
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Marketing To The Beat Of Music Video Product Placement

Author: Hollywood Branded
Wed, Apr 26, 2017


In this episode, Stacy talks about how your brand can use music video product placement to get great exposure, reaching potentially hundreds of millions of people.

Download File - 13.5 MB (Click to Play on Mobile Device)
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Product Placement Case Study – Securing Trade Out Opportunities In Hollywood

Author: Hollywood Branded
Thu, Apr 20, 2017


In this episode, Stacy shares information about a real life case study demonstrating how brands can secure product placement trade out opportunities in Hollywood.

Download File - 14.2 MB (Click to Play on Mobile Device)
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Cracking 15 Steps For Celebrity Influencer Buy In

Author: Hollywood Branded
Wed, Apr 12, 2017


In this epsiode, Stacy shares 15 steps to get social media influencers to buy in to your pitch and become a supporter of your brand.

Download File - 17.4 MB (Click to Play on Mobile Device)
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The Differences Between Advertising, PR And Entertainment Marketing

Author: Hollywood Branded
Wed, Apr 05, 2017


In this episode, Stacy explains the difference between entertainment marketing and advertising or public relations and shares tips on how brands can benefit from it.

Download File - 9.0 MB (Click to Play on Mobile Device)
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10 Tips For Social Media

Author: Hollywood Branded
Fri, Mar 31, 2017


In this episode, Stacy shares 10 tips which will help you to make the most out of your social media posts.

Download File - 15.9 MB (Click to Play on Mobile Device)
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Do You Want To Hire A Celebrity Or A Celebrity Influencer

Author: Hollywood Branded
Thu, Mar 30, 2017


In this episode, Stacy discusses the difference between hiring a celebrity and a celebrity influencer.

Download File - 7.3 MB (Click to Play on Mobile Device)
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Get Consumers To Remember Your Brand Faster

Author: Hollywood Branded
Tue, Mar 28, 2017


In this episode, Stacy discusses one of the more powerful tricks to shorten the number of times it takes to remember your brand.

Download File - 7.9 MB (Click to Play on Mobile Device)
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How Brands Use Retro Product Placement For Branding

Author: Hollywood Branded
Thu, Mar 23, 2017


In this episode, Stacy discusses the power of brands using retro product placement to stand out from competitors and gain auhentic and memorable connections to the audience

Download File - 9.3 MB (Click to Play on Mobile Device)
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The Cost And Benefit Of A Celebrity Tweet Versus Paid Social Ads

Author: Hollywood Branded
Tue, Mar 21, 2017


In this episode, Stacy discusses the difference between a paid ad and a celebrity endorsement on Twitter.

Download File - 12.3 MB (Click to Play on Mobile Device)
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How To Secure The Right Influencer For Your Brand

Author: Hollywood Branded
Mon, Mar 20, 2017


In this episode, Stacy shares tips on how to choose the right celebrity social influencer for your brand.

Download File - 15.2 MB (Click to Play on Mobile Device)
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How Much Does Product Placement Cost

Author: Hollywood Branded
Fri, Mar 17, 2017


In this epsiode, Stacy discusses just how much product placement costs, ranging from a single one-off to a comprehensive program.

Download File - 17.9 MB (Click to Play on Mobile Device)
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How To Create More Successful Instagram Posts

Author: Hollywood Branded
Fri, Mar 17, 2017


In this episode, Stacy discusses 10 ways that brands can create more successful instagram posts.

Download File - 0.0 MB (Click to Play on Mobile Device)
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How To Get Your Brand In Celebrity Swag Bags

Author: Hollywood Branded
Thu, Mar 16, 2017


In this episode, Stacy shares tips on how to get your brand into celebrity gifting swag bags.

Download File - 14.9 MB (Click to Play on Mobile Device)
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Creating Celebrity Endorsement Safeguards

Author: Hollywood Branded
Wed, Mar 15, 2017


In this episode, Stacy shares tips on how to create your own celebrity partnership safety net in order to create successful celebrity endorsement partnerships.

Download File - 10.5 MB (Click to Play on Mobile Device)
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Finding Out If Your Instagram Influencer Has Fake Followers

Author: Hollywood Branded
Tue, Mar 14, 2017


In this episode, Stacy shares five simple steps to help you find out if an influencer has fake Instagram followers, so that you can get the most bang for your buck!

Download File - 11.5 MB (Click to Play on Mobile Device)
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3 Steps Not To Miss For Product Placement

Author: Hollywood Branded
Sat, Mar 11, 2017


In this episode, Stacy discusses three important steps in planning product placement strategy for your brand.

Download File - 8.6 MB (Click to Play on Mobile Device)
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Inviting A Celebrity To Your Event

Author: Hollywood Branded
Fri, Mar 10, 2017


In this episode,Stacy discusses the 8 steps a brand manager needs to take to invite a celebrity to an event, and not sabotage a celebrity endorsement partnership, while ensuring that the brand gets everything it needs from the experience.

Download File - 19.1 MB (Click to Play on Mobile Device)
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4 Common Myths About Product Placement

Author: Hollywood Branded
Wed, Mar 08, 2017


In this episode, Stacy debunks the myths of product placement.

Download File - 10.0 MB (Click to Play on Mobile Device)
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More Secrets to Successful Celebrity Events

Author: Hollywood Branded
Wed, Mar 08, 2017


In this episode, Stacy share the rest of her tips for successful celebrity branded events.

Download File - 12.3 MB (Click to Play on Mobile Device)
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The Secrets To Successful Celebrity Event

Author: Hollywood Branded
Mon, Mar 06, 2017


In this episode, Stacy shares the first five steps to celebrity event sponsorships that brand managers should take before activating their events partnership.

Download File - 13.0 MB (Click to Play on Mobile Device)
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How To Make Product Placement Magic Happen

Author: Hollywood Branded
Mon, Mar 06, 2017


In this episode, Stacy shares three reasons why brands can win big time on screen and still make affordable product placement magic happen.

Download File - 7.8 MB (Click to Play on Mobile Device)
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How Social Influencers Make Money

Author: Hollywood Branded
Wed, Mar 01, 2017


Join Stacy Jones, the CEO and founder of Los Angeles entertainment marketing agency Hollywood Branded for Marketing Mistakes (And How To Avoid Them). In this episode, you'll find out more about how content producers and influencers make money, and why as a brand you should start budgeting for digital content and PR.

Download File - 11.3 MB (Click to Play on Mobile Device)
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More Details

  • Published: May 2017
  • LearnOutLoud.com Product ID: M090665