Historically, companies found and maintained success by excelling in the core skills of their industry. This trend is dramatically changing. The best companies in every industry now find a common thread in excellence - software. Now you add mobile devices to this new product orientation, you have a whole new set of challenges that IT shops must overcome to stay competitive.

Software has always been changing how organizations do business internally, but the game-changing phenomenon that is now taking place is that these same organizations now interact with suppliers, partners, and most importantly, their customers, using software - not just packaged software but their own, proprietary software as well.

Because of this, even if you are not a software company, you may find that you need to think like one! Your internal IT applications need to be designed using many of the same engineering concepts as those used to build software products:

Creating a scalable architecture and a long-term product roadmap
Doing careful release planning
Leveraging agile development methodologies and
Using the latest build and testing tools to shorten the total delivery cycle.

Listen to OFS’ CEO, Rich Napoli as he presents his research and experience working with decision makers from multiple industries to help them to build their software to meet today's global needs.

http://info.objectfrontier.com/podcast-custom-software-must-be-built-like-a-product-now