Untether.tv Video Podcast
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Casual Conversation with Mobile Industry Rock Stars
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We are in the middle of a land rush, only the land is untethered and undefined and no one really knows where the opportunities lie — except the entrepreneurs who are building them. I’m Rob Woodbridge and my goal here is to bring to light the great successes, failures and lessons and help move the innovation needle forward in mobility/wireless. This is a pretty amazing time to be involved in wireless/mobility and the stories found here will both inspire and terrify but will hopefully guide you on your way to success as you build the tools that will add structure to the ether.
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This Week in Location Based Marketing #78: Facebook's IPO + the 8th mass media according to Tomi Ahonen
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Fri, May 18, 2012
Episode 78 Recorded: May 18, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. The Facebook IPO and what that means to the location world 2. PeopleBrowser Kred API 3. SelectiveMedia (UK) launches location-based WiFi offers 4. StreetHawk's location aware personal shopper 5. Facebook Offers + Amex take on Groupon (and could win!) 6. Amex insider's look at London Featured Guest Tomi Ahonen on the 8th mass media: Augmented Reality Funding / M&A News 1. Pinterest raises $100M, valued at $1.5Billion (shudder!) 2. Skout gets $22M Resource of the Week Pew Research - Internet & American Life Project
 Download File - 148.5 MB
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Where’s The Money? #12 – ‘The Instagram for Video’ Episode
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Thu, May 17, 2012
Welcome to our NEW newest show: “Where’s The Money?”. It is here we try to decipher the way some of the more popular mobile applications and services will generate cold hard cash. The industry is full of promise but only a handful of companies will crack the buck. “Where’s The Money?” is where we put them to the test. Today’s show is a little different from most “Where’s The Money?” episodes. Instead of looking at one individual app, today we tackle multiple apps trying to capitalize on the current ‘Instagram for video’ goldrush, including viddy and Socialcam. Relavent questions Rob and I try to answer: do ‘Instagram for video’ apps have a business model, or are they looking to be acquired? If the latter, which app is most likely to get bought and by whom (YouTube, CNN, Twitter, etc.)? Finally, does the viral growth of applications signify anything other than the reality that there are a lot of smartphones in the world? Rob and I do our best, but we’d like to hear what YOU have to say, so don’t hesitate to post your thoughts in the comments section.
Download File - 64.6 MB
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Dan Martell: Why this relentless entrepreneur has turned his focus to mobile
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Tue, May 15, 2012
This is an epic episode with Dan Martell, entrepreneur, founder of Flowtown and Clarity, investor in GetAround, Udemy, Foodspotting and others, advisor to HootSuite, LocalMind, Massive Damage and others, proud New Brunswick, Canada native and the definition of hustle. What does it take to build out a string of successful mobile businesses and what does mobile mean to traditional business - that's where we start. Dan has some incredible insight into some of the top mobile companies that are challenging existing incumbents - he either invests in them or advises them. He's also turned his sights to his next startup, Clarity.fm, where he combines his passion for advising startups with mobile in a decidedly old-school, voice-first way. If you've heard of Dan, this episode will highlight the key tenants of being an entrepreneur. If you've never heard of Dan (shame on you!), this will be the defining UNTETHER.tv session and will immediately give you better business insight.
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This Week in Location Based Marketing #77: The Mother's Day Session (aka our divorce episode)
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Mon, May 14, 2012
Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Welcome to episode #77 of this week in location based marketing. On today's episode we take a global tour from RVs to TataDocomo in India and everywhere in between. We ask what is up with Apple's latest patent - # 20120115512, are we seeing the end of the coupon and what does Converse see as the way to connect with customers? Plus we have our usual plethora of deals, our resource of the week PLUS special guest legendary entrepreneur and Canadian extraordinary, Dan Martell. Enjoy!Episode 77 Recorded: May 13, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. All Stays Camp launches RV camping mobile application (6:06) 2. Tata DoCoMo partners with Snapdeal (9:00) 3. Apple files patent: #20120115512 for Beacon-based Geofencing - why? (12:45) 4. Edo Interactive to launch card-based location offers - signalling the end of coupons? (20:00) 5. Converse partners with Journeys for mobile QR marketing campaign (28:35) Featured Guest Clarity: With Dan Martell (36:35) Funding / M&A News 1. EchoEcho closes $750K from Google Ventures (43:55) 2. Samsung acquires MSpot - an $8+ million buy that gets them in the cloud busines (46:28) 3. Belly raises $10M from Andreessen Horowitz (53:00) Resource of the Week Marketing Goes Local (58:25)
Download File - 175.9 MB
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How publishers are leading the way in the HTML5 vs Native app debate - with InMobi's Carnet Williams
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Thu, May 10, 2012
There seems to be a shift happening for the first time since the promise of HTML5 landed on the mobile doorstep over 2 years ago. Companies are moving away from native apps and putting their full efforts behind the nascent promise of the latest "build once" language - and you'll be surprised at the companies that are leading the way. Fragmentation in mobile is an understatement these days and we are witnessing the effects of that as companies are trying to figure out the answer the the HTML5 vs. native app question. A number of publishers - including the Financial Times of London, Technology Review, NSFW and The Toronto Star - have moved over to HTML5 as their mobile publishing platform of choice instead of the costly alternative of native apps. Is this HTML5's debutante ball? Is this leading shift an indication of things to come? Is there a more definitive answer to that age-old question of when to go HTML5 and when to go native yet? That's why we tracked down Carnet Williams, founder of Sprout (an InMobi company) and HTML5 soothsayer from Bangalore, India to get answers these questions and more. Carnet's first episode on UNTETHER, Sprout: Why HTML 5 is the natural choice for in app advertising – with co-founder Carnet Williams, is the 5th most watched episode of all time. Enjoy!
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How a mobile game is changing children’s eating habits – with Smash Your Food co-founders Marta and Frederic De Wulf
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Tue, May 08, 2012
We've come to realize very quickly that mobile can help change behaviour a number of ways. One of the largest behavioural influences mobile has brought forward is the democratization and gamification of learning - two trends that can only be good for both the industry and for education. One perfect example of this in action is nutrition. At one point a domain for experts, mobile is bringing a broader-than-base-level awareness and understanding of the foods we eat and their impact on our body. Now, with the help of iPad game Smash Your Food, you can help educate children on the perils of junk food. Smash Your Food was built by the husband and wife team of Marta and Frederic De Wulf and has recently won Michelle Obama’s Apps for Healthy Children award. If you've ever wondered what mobile's true impact can be you will want to watch this episode. How did this idea come to fruition - why they started down this path of nutrition education through mobile, what some of the lessons they learned as they started building, deploying and selling their application, why they put the focused effort they did into the production of the app and what their distribution strategy is. If you are interested in mobile or interested in understanding how mobile can become a powerful tool for mass education, sit back and watch this episode!
Download File - 167.6 MB
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This Week in Location Based Marketing #76: PunchCard, PayPal Media Network + why QR codes suck
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Mon, May 07, 2012
elcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. In this episode: Punchcard hits 15m locations but what does that mean? Also, Facebook writes another cheque and acq-hires another team, PayPal puts Where to use and Bravo goes around the world in 80 plates. All this plus our weekly M&A and funding roundup, our resource of the week and special guest Simon Liss, CTO of WeLoveMobile. Enjoy!Episode 76 Recorded: May 6, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. CheetahMail partners with Movable Ink (9:00) 2. PunchCard hits 15M locations worldwide (12:45) 3. Bravo - Around the world in 80 plates uses Twitter to give away trips (19:25) 4. Hop-On Inc. launches geo-targeted services in Cancun (24:15) 5. PayPal re-launches Where as PayPal Media Network (27:40) Featured Guest We Love Mobile: With Simon Liss (34:10) Funding / M&A News 1. Intuit buys DemandForce (43:00) 2. Facebook acq-hires Glancee (see Glancee interview here) (46:10) 3. Signpost raised $4M (48:20) 4. Just-Eat gets $64M (50:10) Resource of the Week PlaceCast - The Alert Shopper 3 (54:35)
Download File - 189.6 MB
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Where’s The Money? Episode #11 – Foursquare
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Wed, May 02, 2012
Today’s show was a tough one. As one of the first great ‘mobile first’ apps, foursquare is everything UNTETHER is about. It’s fun, beautifully designed, and changed the way the tech industry thought about location, gamification, and social. We LOVE foursquare. But it’s obvious that the company is at an inflection point. Replaced by Instagram as mobile darling of the moment, news of it’s growth in users and check-ins have been replaced by hard questions of revenue, which may be prompting rumours that foursquare is launching a paid ad service this June. Is this the right revenue path for the location kings? Has foursquare focused too much on serendipity and not enough on social? Why aren’t they acquiring Localmind? Are they seeking to become the feature of someone else’s product? If every mobile app is becoming an LBS app, is it possible that location is simply too big for any one company or service? These are the questions we seek to answer on WTM, while posing a few new ones to you, the audience. Check it out and don’t forget to post your thoughts in the comments.
Download File - 61.1 MB
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m-Pulse #14: Mobile development trends in Africa
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Wed, May 02, 2012
m-Pulse is the show that provides companies with everything they need to know to encourage users to engage with their apps. Episode 14: We have special guest Tim Bishop, CTO of Prezence Digital all the way from Cape Town South Africa. Rob explores if marketing matters in mobile app development and Peggy defines the mobile shopper and what are some key baviourial characteristics of in store app users, plus the Goblet of Rock. Our Goblet of Rock goes out to the launch of MEF's App Privacy Initiative
Download File - 193.9 MB
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The art and skill of launching a mobile app - with FreshFluff founder John Casey
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Mon, Apr 30, 2012
What does it take to launch a mobile application successfully? Forget the corner cases like Angry Birds and Instagram, most apps out there get released and wallow in obscurity. How can they break through? What needs to happen before, during and after the ideation, conceptualization, development and launch? This is what John Casey, founder of FreshFluff, talks us through based on the successful launch of the children's book app "David and Goliath" created by Jumping Pages. This is the story of how John's team changed the shape of the marketing efforts, launched this app to thunderous media coverage in non-tech press and learned some valuable lessons along the way. What does St. Louis Cardinals World Series MVP, David Eckstein have to do with this? It's all in here. Enjoy!
Download File - 182.2 MB
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This Week in Location Based Marketing #75: The hunt for revenue
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Sun, Apr 29, 2012
In this episode we bring to life some of the most relevant stories from the location based marketing world including Kodak finally trying to make some money in mobile, mobile ticketing with Masabi, Gopogo and Project Noah launch and is Foursquare getting ready to make some money? All this plus a busy week in funding and special guest Alexis Zamcow from Canada Post. Enjoy!Episode 75 Recorded: April 29, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. Kodak launches new photo sharing / retail printing app (3:45) 2. MBTA partners with Masabi on mobile transit ticket system (9:20) 3. GoPoGo launches in beta (14:12) 4. Launch of Project Noah (19:00) 5. Foursquare to launch paid search ads in June (26:30) Featured Guest Canada Post: With Alexis Zamkow (32:00) Funding / M&A News 1. Bee Media acquires Adcentricity (42:10) 2. GetMeListed closes seed round (43:50) 3. Chirpify raises $1.3M and launches Twitter payments (45:45) Resource of the Week TNS/Kanter Mobile LIfe Study (48:50)
Download File - 151.4 MB
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10 ways to sell more mobile apps - with Pretzil co-founder Kyle McInnes
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Wed, Apr 25, 2012
How do you make sure your mobile app gets into peoples hands after all the hard work put into coding it? That's where Pretzil and its co-founder Kyle McInnes come in. We tackle the 10 things app developers need to do in order to move their product through the mobile digital bitsphere. From blogger to business guy. From app creation to app promotion. Which is harder? While not the theme of this episode there is an undertone of how hard it really is to start something and make it work - especially in an industry like ours where there is so much happening and everyone is fighting for the same scarce thing: your attention. Kyle has been doing this for quite some time - having run BlackBerryCool.com and QuicklyBored.com at one time. Now he is a full time entrepreneur trying to help app developers become successful. Enjoy!
Download File - 146.4 MB
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m-Pulse #13: The social impact of mobile with Anne Shongwe
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Tue, Apr 24, 2012
Developers, that's what we are focusing on now here on m-Pulse. All the challenges that developers must overcome in order to succeed in deploying apps and services into the mobile ecosystem. We are focused on the social entrepreneur today and ways mobile developers can attack a social issue with mobile. Our guest is Anne Shongwe, founder and CEO of AFROES in Pretoria, South Africa and both of us were enthralled with her story. She is a perfect example of how mobile can be used to change behaviour, educate and raise economies. Mobile may just be the single most important revolution developing countries have ever had. In keeping with our focus on the social good and mobile, Peggy implores you to participate in the Developer Economics Survey of 2012 - to make sure your voice is heard and Rob focuses on the need to think about social applications on more than one specified day of the year (this time around it was Earth Day). A special plug to Mobile Web Africa April 25-26, 2012. Follow them on twitter here. Our Goblet of Rock goes out to the folks building social applications around the world that are changing society for the better - including AFROES' Moraba game.
Download File - 153.7 MB
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This Week in Location Based Marketing #74: Valuations are off the hook
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Mon, Apr 23, 2012
In this episode: Banjo hits 1 million users, Mastercard launches their own daily deals service, Ditto is acquired by Groupon and Square's insane valuation. Plus a special appearance by Jyri Engestrom of Ditto.Episode 74 Recorded: April 22, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. AT&T partners with Digby for Maurices.com (3:48) 2. MojoStreet enhances India's Cricket team the Deccan Chargers (6:58) 3. Banjo crosses over 1M users (10:15) 4. Mastercard is set to launch their own daily deals with Local Offer Network (17:58) 5. PizzaHut & Boston Market partner with FrontFlip (23:28) Featured Guest Ditto: With Jyri Engestrom, Founder (30:00) Funding / M&A News 1. Groupon acquires Ditto (38:20) 2. Path raises $30M (42:00) 3. Square seeking $250M at $4B valuation (45:40) Resource of the Week Mapping Foursquare Data (50:25)
Download File - 158.2 MB
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Where’s The Money? Episode #10 – Paper
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Fri, Apr 20, 2012
Welcome to our NEW newest show: “Where’s The Money?”. It is here we try to decipher the way some of the more popular mobile applications and services will generate cold hard cash. The industry is full of promise but only a handful of companies will crack the buck. “Where’s The Money?” is where we put them to the test. Today we talk Paper, the hot new iPad app from FiftyThree, the brains behind Mircosoft’s vaporware Courier project. Two weeks after its release, Paper has already surpassed 1.5 million downloads and 7 million created pages. But that’s not why Paper is on the show this week. Paper represents a new breed of apps built for the post-PC era, as tablets evolve from content consumption to content creation devices. These post-PC apps come with post-PC business models. Rob and I dig deep into Paper to understand if content creation apps can also create money.
Download File - 50.8 MB
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Why data is the new new frontier for mobile entrepreneurs - with INRIX Director of Communications Jim Bak
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Wed, Apr 18, 2012
Big data being delivered to small screens with layers of intelligence is where the future of mobile resides. Doesn't take a genius to see this but when you start to look at the things we use every day and how collecting the right data in the right context and using that to deliver the right outcome can benefit all of us (consumers, businesses, the environment) you quickly see how mobile will be central to innovation for years to come. So what about cars? The most prominent mobile device we use. How can mobile influence what we pay at the pump, reduce harmful pollutants, get us where we are going faster and contribute to urban planning? Listening to to Jim Bak, Director of Community Relations for INRIX, you will get the big picture of just how important and enabling mobile is becoming. Also, if you are an entrepreneur, you can't help but look at this space as the wild wild west - so much opportunity. After this conversation you will agree that we haven't really started yet...
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This Week in Location Based Marketing #73 - Retail's revival
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Mon, Apr 16, 2012
In this episode: Big acquisitions this week starting with Facebook's bookends Tagtile and Instagram and Intuit purchasing AisleBuyer. Retail's revival is happening through location and mobile with PointInside's nSide, Picksie's ticket purchasing and Jetshop's pop-up stores in Stockholm + AisleBuyer's founder, Andrew Paradise.Episode 73 Recorded: April 15, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. QuantumDigital launches QuantumCards 2. DrinkLobby launches 3. PointInside launches nSide 4. Picksie launches ticket purchasing service 5. Jetshop and the pop-up store in Stockholm Featured Guest AisleBuyer: With Andrew Paradise, Founder (29:00) Funding / M&A News 1. Intuit acquires Aislebuyer 2. Facebook acquires Instagram and then Tagtile Resource of the Week SPA Report: NFC/QR to drive proximity marketing to $2.3B in 2016 (56:56) Related content Facebook bought Instagram: how Twitter messed up (Google too) Facebook now has a mobile strategy: buy all the things! Where’s The Money? Episode #9 – Facebook buys Instagram The impact of mobile on commerce and the ewallet with Andrew Paradise, founder of AisleBuyer
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Where’s The Money? Episode #9 – Facebook buys Instagram
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Thu, Apr 12, 2012
Welcome to our NEW newest show: “Where’s The Money?”. It is here we try to decipher the way some of the more popular mobile applications and services will generate cold hard cash. The industry is full of promise but only a handful of companies will crack the buck. “Where’s The Money?” is where we put them to the test. Instagram Week on UNTETHER.tv culminates today with a action packed look at biggest mobile story of 2012. Digging deep, we cover the stories around the story: Twitter’s mistake, Facebook’s new mobile strategy, and whether a billion dollars for a free photo-sharing app is sign of the next tech bubble. We’d like to hear your thoughts on all of the above (and any stories we may be missing), so make sure to post a comment below.
Download File - 82.0 MB
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m-Pulse #12: The mobile UI/UX imperative with Arturo Toledo of Microsoft
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Wed, Apr 11, 2012
Developers, that's what we are focusing on now here on m-Pulse. All the challenges that developers must overcome in order to succeed in deploying apps and services into the mobile ecosystem. This week it is all about the user - user interface design and user experience with Arturo Toledo, Senior User Experience Designer in the Windows Phone Design Studio at Microsoft. This is a fascinating discussion on UI/UX and the importance of nailing both before laying a line of code. Arturo and his team should know - they are the team behind Metro - the new operating system from Microsoft. In keeping in line with our new developer and app focus, our Big Ideas segment takes a look at the Instagram purchase by Facebook and what that means to the mobile ecosystem. We also take a look at Tomi Ahonen's list of largest mobile social networks - or as Peggy likes to call it, the mobile social shopping list for Google and Twitter. Our Goblet of Rock goes out to IJM Mobile.
Download File - 151.5 MB
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Why mobile social discovery is the next emerging trend - with Glancee co-founder Alberto Tretti
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Mon, Apr 09, 2012
Mobile social discovery - the act of finding people around you that you know through your mobile device - is emerging as the next great service battle being fought today. Companies are tying location with our social graph (Facebook, Twitter, LinkedIn, etc) with the hopes of creating pro-active serendipity and there are a number of companies that are vying for your network - Glancee is one. This is a real-world problem. Often times we are not optimizing our time at airports, events, games - anything social - and services like Glancee help make sure we don't miss the important people we want to meet with. Glancee's story is a good one - as most mobile/entrepreneur stories are. Alberto Tretti is the co-founder and, while we do talk about the industry, the product itself and his motivation for starting it, we spend an incredible amount of time on his decision process for deciding what features should be in the product (and thus, which shouldn't be in the product), as well as the importance of a great and simple user interface and user experience while designing the software. It is hard to build something that is easy to use. The best part of this segment is how he become a mobile entrepreneur. Enjoy!
Download File - 151.2 MB
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This Week in Location Based Marketing #72 - Consensual and contextual retail
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Sun, Apr 08, 2012
Episode 72 Recorded: April 7, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. UrbanAirship partners with Meridian (6:00) 2. Voxeo launches location based services for voice apps (11:14) 3. Shopkick partners with ExxonMobil retail gas outlets (15:40) 4. Foursquare partners with Delivery.com (21:45) Featured Guest Glancee: With special guest Alberto Tretti, co-founder (29:00) Funding / M&A News 1. Geosentric to sell all assets (43:00) 2. The Tap Lab raises $550K seed round (44:50) 3. Skout raises $22M (49:10) Resource of the Week 58% American smartphone users use location-based apps, despite safety concerns (56:56) Related content Urban Airship: How developers can make more money from their mobile applications – with Scott Kveton, CEO and co-founder How did Urban Airship grow revenue 600% in 1 year – with CEO Scott Kveton The Tap Lab: How their first location-based game keeps players engaged for 25 minutes a day – with co-founder Dave BiscegliaSubscribe to TWiLBM: Audio feed | Video Feed
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The challenge of mobile customer engagement, with MTV, Coca-Cola, Turner + more
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Tue, Dec 20, 2011
While it may be true that each brand is unique in its product and goals, it’s also clear that major brands face the same challenges when it comes to mobile customer engagement. At the MEF Americas conference in Miami, Florida, I had the opportunity to speak with the mobile leaders of some of today’s biggest brands on mobile customer engagement, and learned that the opportunities are finely balanced with as of yet unanswered questions. How do brands move beyond awareness and adoption to extend the value of a customer experience? How do brands deal with the logistical realities of mobile growth, scaling and geographical borders in a digital world? The mobile leaders below discuss, but make sure to post a comment and let us know what you think. Enjoy! Tom Daly, Director, Mobile & Search, Global Connections, Coca-Cola Joe Lalley, VP Digital Products, MTV John Orlando, EVP of WorldWide Marketing and Business Development, Sixth Sense Media Jeff Sawyer, VP Mobile & Connected Device Solutions, Turner
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How Scoople is using mobile to gather the collective sentiment of today's news stories in real time - with co-founder Alain Mayer
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Wed, Apr 04, 2012
News media is under assault from all sides: From social companies like Twitter and Facebook to the blogging revolution and now mobile. Unlike the other platforms, mobile really brings the promise of social news, location based (highly localized) news and real-time feedback and engagement to every reader with a phone. This also brings incredible revenue opportunities and new business models, one of which is what Scoople is doing. Alain Mayer is the co-founder and CEO of Scoople - a mobile application that allows all of us to share our opinions about the news in real time - something that we've done inside of their product 150,000 times already. In this episode we shine the light on the future of news distribution, the impact of hyper local, the incredible power of real-time reader engagement and polling plus the sentiment layer and how that may just be the single most important piece of data we can collect. If you are involved in the news media business - be that radio, newspaper or television - this is a preview of things to come that will forever change those industries. Enjoy!
Download File - 128.9 MB
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m-Pulse Episode #11: Why ad networks can help developers make money + GSMA's connected life, Apple's NewsStand hits $70K per day and Banjo rocks our goblet
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Tue, Apr 03, 2012
We continue to bring focus to the developer challenges this time we look in on ad network Inneractive and how developers can generate revenue from these kinds of services. Itay Godot, VP Marketing of Inneractive helps us understand the opportunities that developers can capitalize on and how. In our "big ideas" segment, Peggy highlights the key findings of GSMA's report on the Connected Life: A USD4.5 trillion global impact in 2020 and Rob tackles the true value of Apple's NewsStand that is generating $70,000 per day in sales. Our Goblet of Rock goes out to iOS app Banjo.
Download File - 178.8 MB
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This Week in Location Based Marketing - Episode 71: Every one is geofencing with Alarm.com, Grabio and RadioShack + Josh Rochlin of Xtify
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Sun, Apr 01, 2012
In this episode: The Geofence episode with Alarm.com for home alarms, Grabio with location based classifieds, RadioShack targeting old phone users and LivingSocial dropping Instant but moving into take out food + The Relevance Resolution and special guest Josh Rochlin, CEO of XtifyEpisode 71 Recorded: March 31, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. Alarm.com adds location-based services and geofencing capabilities (6:00) 2. UBL partners with former competitor, Yext (9:10) 3. Grabio building the next generation location based classifieds (12:15) 4. RadioShack geotargets old phone users (16:45) 5. LivingSocial drops Instant goes all out in restaurants (20:56) Product of the Week Xtify: With special guest Josh Rochlin, CEO (29:40) Funding / M&A News 1. Telogis acquires Maptuit (44:05) 2. Sojern raises $7.5M (49:00) 3. Appstack closes $1.5M from Google + Gary Vaynerchuk (51:15) Resource of the Week The Relevance Resolution (54:10)
Download File - 166.4 MB
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The challenge of mobile customer engagement, with MTV, Coca-Cola, Turner + more
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Thu, Mar 29, 2012
While it may be true that each brand is unique in its product and goals, it's also clear that major brands face the same challenges when it comes to mobile customer engagement. At the MEF Americas conference in Miami, Florida, I had the opportunity to speak with the mobile leaders of some of today's biggest brands on mobile customer engagement, and learned that the opportunities are finely balanced with as of yet unanswered questions. How do brands move beyond awareness and adoption to extend the value of a customer experience? How do brands deal with the logistical realities of mobile growth, scaling and geographical borders in a digital world? The mobile leaders below discuss, but make sure to post a comment and let us know what you think. Enjoy! Tom Daly, Director, Mobile & Search, Global Connections, Coca-Cola Joe Lalley, VP Digital Products, MTV John Orlando, EVP of WorldWide Marketing and Business Development, Sixth Sense Media Jeff Sawyer, VP Mobile & Connected Device Solutions, Turner
Download File - 52.9 MB
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Where’s The Money? Episode #8 – Localmind
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Wed, Mar 28, 2012
Welcome to our NEW newest show: “Where’s The Money?”. It is here we try to decipher the way some of the more popular mobile applications and services will generate cold hard cash. The industry is full of promise but only a handful of companies will crack the buck. “Where’s The Money?” is where we put them to the test. This week we tackle Localmind, friends of the site, and makers of a nifty service that adds a dynamic social element to location-based discovery. Rob and I are big fans of the app, but with that fandom comes a variety of questions. Is Localmind a standalone application or the feature of another product (i.e., the perfect foursquare companion)? How can Localmind grow its user base? Is it a little too complex for mass adoption? Should Localmind monetize through small businesses, major brands, or by disrupting the tourism industry? In honor of the big questions above, and the ‘mind’ theme to the show, I turned on my Skype camera’s Big Giant Head mode for the duration of the podcast (we’ll iron out the technical glitches one day, I promise). Post a comment below and let us know your thoughts.
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Why the retail window of the future is mobile - with Buy.com CEO Neel Grover
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Tue, Mar 27, 2012
Retail is being disrupted by mobile everywhere: Consumers have more power as a result of the connected devices they carry in their pockets and the tablets they use on the couch. Prices are coming down, inventory is unlimited and companies are putting more and more resources into mobile. As this entire industry presses forward in mobile, Buy.com, a pure-play digital commerce company with over 12 million products in inventory, has been silently building up an arsenal of mobile clout - including parent company Rakuten's buy of tablet company Kobo this past year. Neel Grover, President & CEO of Buy.com is in the middle of this transition and discusses his company's mobile strategy, the impact it has had on their business, where Buy.com is heading and what opportunities he sees in this space going forward.
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This Week in Location Based Marketing - Episode 70: Social travel with Tripbirds, Waytag and the Wynn Las Vegas + GoldRun founder Vivian Rosenthal
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Mon, Mar 26, 2012
In this episode: Tripbirds builds on social travel, Waytag partners with TomTom in building the DNS for location, Wynn Las Vegas uses location and Taxi's to show more of Vegas, is Stopped.at the Foursquare of the web + RedRobot and Newsit raise, OMGPop takes a good deal and special guest Vivian Rosenthal, founder & CEO of GoldRun
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m-Pulse Episode #10: Ray Anderson of Bango + Millennial Media's S.M.A.R.T. report + now starring Kevin Rose as celebrity entrepreneur
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Fri, Mar 23, 2012
In our ongoing coverage of the developer community we bring you Ray Anderson, co-founder and CEO of payment processing company Bango. Ray's company is responsible for the billing platforms for some of the most prominent digital brands of our time including Amazon, BlackBerry and Facebook. We take a look at how he landed these beyond premium customers and what developers need to do to start turning their product into revenue In our "big ideas" segment, Peggy highlights the key findings of Millennial Media's S.M.A.R.T. report for 2011 and Rob rants about Kevin Rose, Milk Inc. and the celebrity entrepreneur. Our Goblet of Rock goes out to iOS app, COMA by LBI.
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How will mobile disrupt the television, print, automotive and payment industries - according to The Variety Group, Visa, Turner Broadcasting, Coca-Cola and MTV
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Wed, Dec 21, 2011
How is mobile going to disrupt the television, print, distribution, automotive and payment industries? What is the impact on our consumption pattern and the way we communicate - and are communicated to? What about cash? What does the future hold for hard currency? What about the flow of funds? In this composite clip you'll hear the answer to these questions from Neil Stiles of the Variety Group, Tom Daly from the Coca-Cola Company, Joe Lalley of MTV, Steve Schwinke of OnStar, Tom Purves of Visa, John Orlando of Sixth Sense Media and Todd Daubert of SNR Denton.
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How JetBlue Airways uses mobile to create loyalty and drive revenue - with Jonathan Stephen, head of mobile
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Tue, Mar 20, 2012
How does an airline use mobile to engage and service its customers? Jonathan Stephen is head of mobile for JetBlue Airways and he lets us in on how this progressive and service oriented company has adopted mobile as part of their day-to-day operations. Jonathan knows his mobile and is bringing that considerable expertise to the JetBlue mobile strategy - both consumer facing and internal facing. This episode is focused on the impact that mobile is having on his company as well as where he thinks things will go in the future in the airline industry. This is a considerable and untapped market for savvy entrepreneurs. This is the second episode Jonathan has been on. His first, An introduction to the Mobile Marketing Association, was when he worked for the Mobile Marketing Association.
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This Week in Location Based Marketing - Episode 69: Milk Inc. expires, PayPal enters the payment fray + Patrick Blattner of WirelessWerx
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Mon, Mar 19, 2012
Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. In this episode: The Kevin Rose Experiment spoils, PayPal responds to Square with a triangle, AmexCoupons and Twitter saved $1.7Million at McDonanalds + the state of the local mobile transaction scene and special guest Patrick Blattner, Chief Product Office at WirelessWerx. Episode 69 Recorded: March 18, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. Everplaces launches in Denmark (4:13) 2. PayPal to introduce Square competitor (8:40) 3. Twitter + AmexCoupons (13:50) 4. Pulse App to integrate local news and local deals (19:00) 5. Oink, Milk Inc. + Google: The Kevin Rose Experiment (24:20) Product of the Week WirelessWerx: With special guest Patrick Blattner, Chief Product Officer (30:56) Funding / M&A News 1. 500Friends raises $5.9M (42:45) 2. AOL acquires Hipster (44:50) 3. Boku closes $35M from Telefonica (47:50) Resource of the Week What Siri means for the future of mobile shopping (53:22)
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Where's The Money? Episode #7 - Why Twitter needs to buy Instagram right now
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Wed, Mar 14, 2012
Welcome to our NEW newest show: “Where’s The Money?”. It is here we try to decipher the way some of the more popular mobile applications and services will generate cold hard cash. The industry is full of promise but only a handful of companies will crack the buck. “Where’s The Money?” is where we put them to the test. This we finally get a chance to talk about one of the apps that fueled the idea for the show: Instagram. Question of the week: is Instagram ultimately the feature of another social network like Facebook or Twitter, or can they make it on their own?
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Wonder what about mobile keeps The Variety Group, Nokia, Coca-Cola, MTV, OnStar and the Miami Dolphins awake at night.
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Wed, Dec 21, 2011
Ever wonder what keeps some of the biggest brands on the planet awake at night when it comes to the impact that mobile is and will have on their business? In this composite clip you'll hear the answer to this question from Neil Stiles of the Variety Group, Tom Daly from the Coca-Cola Company, Tery Howard of the Miami Dolphins, Joe Lalley of MTV, Marco Argenti of Nokia, Steve Schwinke of OnStar, John Orlando of Sixth Sense Media and Todd Daubert of SNR Denton This is their collective response.
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Brett Serjeantson, CEO of MediaMiser, on the disruptive impact that mobile is having on the PR industry
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Tue, Mar 13, 2012
PR has two important aspects to it - getting it and monitoring it. We are all part of this brand new world where news is so pervasive, so accessible and in such abundance, all thanks to mobile. How has the mobile revolution changed the PR industry? How do these devices help keep us informed, keep our companies in the forefront of the media and help us react faster than ever before? I asked Brett Serjeantson, founder and CEO of MediaMiser to come on to UNTETHER to help paint the picture of how mobile is changing their business and what is in store now that we are collecting content that needs to be monitored from multiple sources - mobile being one of them. If you have ever wondered what significant changes are in store in PR and how your company can use these shifts to your advantage, this is the episode for you. Enjoy!
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m-Pulse Episode #9: Developer connector Caroline Lewko, social messaging apps "lost" carriers $13.9bn + mobile social at SXSW
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Mon, Mar 12, 2012
Welcome to our new show - m-Pulse - the show that explores the most important ideas not getting their fair shake in other outlets, brings in depth interviews with the minds shaping the mobile industry and highlights some of the companies or products that have moved the industry forward. Our second episode of developer month brings us to the community maker Caroline Lewko, Chief Connector at Wireless Industry Partnership (WIP). She and her team have just released their latest book, the Mobile Developer's Guide to the Parallel Universe. The focus this time around is on the business of mobile - how to market, promote, fund and sell apps for developers. In our "big ideas" segment, we talk two sides of the social and mobile connection. First up, Peggy dives deeper in the the impact that social messaging apps are having on carrier revenue and Rob highlights the "Highlight" social trend being seen at SXSW with companies like Highlight, Glancee and Banjo.
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This Week in Location Based Marketing - Episode 68: Print your memories, social location dominates and taunt your team in augmented reality + Rob Reed of Momentfeed
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Mon, Mar 12, 2012
Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. In this episode: Printing Instagram photos with Instaprint, Location-based dating with Eskimi, INTRO vies for mobile business connector, Wallit's virtual augmented walls and special guest Rob Reed from Momentfeed. Episode 68 Recorded: March 11, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. Instaprint launches location based Instagram photobooth (3:38) 2. Eskimi adds location based features to their dating application (8:40) - Asif's article: Looking for location based love 3. INTRO - location based introductions for business types (13:30) 4. Wallit launches virtual augmented walls for places (18:53) 5. Unilever teams up with Viggle for March Madness (25:25) Product of the Week Momentfeed: With special guest Rob Reed, CEO (30:25) Funding / M&A News 1. Green Dot acquires Loopt (38:06) 2. Switchfly closes $15M (41:20) 3. SingTel buys Amobee for $321M (46:00) Resource of the Week VW Gets Strong Click Rates from Location-Based Super Bowl Campaign (50:22)
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How TheFind became the number one mobile app in the brand new "Catalog" category in Apple's AppStore - with Ramneek Bhasin, VP Mobile
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Thu, Mar 08, 2012
For the first time since 2009, Apple added a major category to the AppStore - this time around it was the Catalog category. What is the significance of this and how important is the catalog industry on these mobile devices? To answer these questions and many more we went right to the makers of the number 1 ranked mobile app in the category, TheFind.com, and previous guest Ramneek Bhasin the GM of mobile and catalogs for TheFind. Enjoy!
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Where's the Money? Episode #6: what comes after SXSW for Highlight?
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Wed, Mar 07, 2012
This week's WTM? is quite daring, looking at new social serendipity app Highlight just one week after its worldwide launch, and days before it (supposedly) becomes the most talked about app amongst the technorati in Austin for SXSW. We also demo'd a new 'live-editing' tool on the back-end for the podcast, leading to some bandwidth choppiness at the start, but fancy transitions and titles throughout (let us know if you like it!). Highlight's nascence (and the fact that no one is using it yet) made for difficulties in understand just what type of path the app is on towards revenue, but Rob and I walked through possible outcomes following a strong SXSW showing. We also put Highlight into context with potential competitors Banjo and Sonar, and discuss the purpose of these apps in general. Question of the week: what experience do you want from your location-based social discovery apps, and are brands involved at all?
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How to move your business forward with mobile marketing - with SnapHop founder Wen Tian
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Tue, Mar 06, 2012
Mobile marketing is, on one hand, the greatest potential disruptor to the way businesses drive trafic and close sales and on the other hand the most confusing and hyped concept since the origines of e-commerce. How do you distill the necessary from the rest and focus on what really works? Wen Tian, co-founder at SnapHop, helps us unclutter our thinking around how mobile marketing should fit into our business and leaves us with some very practical starting points to get moving in the right direction.
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This Week in Location Based Marketing - Episode 67: Location-connected radio, Yelp IPO and Libby Tucker of Promobomb
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Sun, Mar 04, 2012
Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. In this episode IBM's DemandTec dives into location analytics with Locately, Amex enables Facebook payments, Senzari connects radio to location through Facebook Places, Highlight takes center stage and what is our review of the YELP! IPO plus Libby Tucker of Promobomb guests. Episode 67 Recorded: March 3, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. IBM's DemandTec announces partnership with Locately (3:00) 2. LivingSocial to launch their own credit card (7:08) 3. Amex launches Serve Facebook payments app (10:30) 4. Wyless and LocAid partner to provide carrier grade location (14:30) 5. Senzari unveils internet radio connected to Facebook Places (17:25) Product of the Week Promobomb: With special guest Libby Tucker, Founder & CEO (23:00) Funding / M&A News 1. Karma gets $4.5M (30:34) 2. Highlight App raises seed round from Benchmark Capital (32:12) 3. Yelp goes public $15 (36:00) Resource of the Week Competitrack QR Code Study (38:50)
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m-Pulse Episode #8: Developers Developers Developers - with Andreas Constantinou of Vision Mobile + Millennial Media's MobileMix and Chomp
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Fri, Mar 02, 2012
Welcome to our new show - m-pulse - the show that explores the most important ideas not getting their fair shake in other outlets, brings in depth interviews with the minds shaping the mobile industry and highlights some of the companies or products that have moved the industry forward. This episode kicks off our focus on developers with Andreas Constantinou of Vision Mobile. His company has just released the Cross-Platform Developers Tools 2012 report - an analysis on the over 100 cross-platform development tools, vendors and metrics of developer experience. Our conversation highlights some of the key findings of the report and Andreas' opinion on where things are heading in the mobile app development world. In our "big ideas" segment, Peggy highlights Millennial Media's MobileMix Device Index for 2011 and Rob dives into the importance of being found in the various app stores and why Apple bought Chomp to help do just that.
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Where's the Money? Episode #5: will mobile help Turntable.fm monetize?
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Thu, Mar 01, 2012
Turntable.fm recently launched an iOS version of their service to the world - er, well, the United States anyways. Can this mobile app replace the steep decline in activity their website has suffered since turning down a whack of cash from Spotify? We ask: where is Turntable.fm's revenue model and can they survive?
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Banjo: From Desert Storm to NASCAR Chief Mechanic to founder and CEO of Banjo - with Damien Patton
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Tue, Feb 28, 2012
How many social networks do you interact with every day? Facebook? Foursquare? Twitter? Instagram? More? At some point it becomes completely overwhelming to really and truly interact with, react to and create relationships through these networks without hiring an assistant. Enter Damien Patton and his company, Banjo This is a typical startup story of being sick of missed opportunities mixed with scrappy entrepreneurial savviness but what isn't typical is the founder story. You'll be inspired by Damien's life experiences - from 2 tours of duty in Desert Storm to NASCAR to startup CEO. Of course we dive into the reason the product was created, what opportunities Damien sees in this space, where the market is going, how they plan on generating revenue and what differentiates his vision from the competitors.
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This Week in Location Based Marketing - Episode 66: Google Latitude Leaderboards, extreme RAV4 and Groupon buying a new business model + Damien Patton of Banjo
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Mon, Feb 27, 2012
Welcome to This Week in Location Based Marketing where we rehash the news that matters in the location based marketing world. Back on the same continent this week for a great wrap of a week that saw a number of Groupon acquisitions, Google launching a product fit for 2008, Toyota going extreem in Belgium, Caterina Fake launching Pinwheel and a report that shows the futility of mobile ad display = + Banjo founder Damien Patton Episode 66 Recorded: February 26, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. Google launches Latitude Leaderboards - a Foursquare knockoff 2. Toyota goes local with RAV4 ad campaign in Belgium 3. Jumptap partners with PlaceIQ (see PlaceIQ: How location, time of day, the weather and our mood add context to what and where we buy – with co-founder Duncan McCall) 4. Pinwheel is launched Product of the Week Banjo: With special guest Damien Patton, Founder & CEO Funding / M&A News 1. Groupon acquires Hyperpublic and Kima Labs (see Barcodehero: How to be disruptive at the intersection of retail and mobile – With Co-Founder and CEO, Blake Scholl) 2. Loyalize acquired for $5M 3. Scan raises $1.7M for creating QR codes Resource of the Week Flurry Study - Time spent on mobile doesn't match ad spend
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m-Pulse Episode #7: Mobile voice with Kenn Harper of Nuance + Android's growth in Europe and Asia + Is it time to kill banner ads in mobile
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Sat, Feb 25, 2012
Welcome to our new show - m-pulse - the show that explores the most important ideas not getting their fair shake in other outlets, brings in depth interviews with the minds shaping the mobile industry and highlights some of the companies or products that have moved the industry forward. This is our final episode of our deep dive into the impact that voice is having on the mobile industry. Our guest for this episode is Kenn Harper, Director of Product Management for Nuance Mobile, a company that has been doing voice since mobile has been capable of doing voice. Kenn discusses security, privacy and the larger business model around voice. In our "big ideas" segment, Peggy breaks down the numbers, this time around Android penetration in Europe and Asia and Rob rails on banner ads as a lazy advertising tool in mobile.
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How do you top the Board of Awesomeness? How about a brain-powered Board of Imagination - with Chaotic Moon Labs' Evil Genius, whurley
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Thu, Feb 23, 2012
What's better than the "Board of Awesomeness"? How about the "Board of Imagination" If you have been around here long enough you are no stranger to whurley and his team of geniuses at Chaotic Moon - these are the guys that brought you Rupert Murdoch's The Daily and the Xbox Kinect/Windows 8 table powered Board of Awesomeness (see: Chaotic Moon: How they went from Rupert Murdoch’s The Daily to Sesame Street’s Grover to the Board of Awesomeness)among a host of other innovative mobile products. They are back at it again and this time it is the Board of Imagination - a brain-powered version of the Board of Awesomeness. Yup, Chaotic Moon has figured out how to read your mind - well, at least those that want to hurtle themselves 32MPH on a long board powered by thought (and a Windows 8 tablet).
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Where's the Money? Episode #4: will Bump disrupt Foursquare?
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Thu, Feb 23, 2012
Bump recently launched a more simplified version of their contact sharing application and in doing so removed a number of features - in essence bringing it back to its core use. Is this a good move and what impact will this have on their ability to make money - does it make it easier or harder? Douglas and I discuss, and investigate how a monetized Bump could disrupt Foursquare revenue.
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How Pressly is moving publishers into the tablet era - with CEO Jeff Brenner
rwoodbridge@gmail.com (UNTETHER.tv)Author: UNTETHER.tv
Tue, Feb 21, 2012
The print industry is in a transition period. While some look at what is happening as the end of the newspaper, others are more optimistic and sense a greater opportunity as newspapers and media around the globe re-invent themselves in the digital and mobile worlds. Enter Pressly, a Toronto, Canada based company co-founded by Jeff Brenner. They are taking an HTML5-first approach to helping move some of these bastions of news bearing into the mobile and tablet world. Pressly has worked with news giants from around the world to move their products onto the tablet and is a Techcrunch Disrupt finalist.
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- Published:
March 2011
- LearnOutLoud.com Product ID:
U040250
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